Generative AI and What’s in store for the Future of Design?

Explore the realm of Generative AI and unfold a new spectrum in the future of architecture.

Mon Oct 16, 2023

With Artificial Intelligence becoming the talk of the town and its magic embracing a plethora of realms, the architecture and design landscape is also keeping pace with it. 

Enters Generative AI. You probably live under a rock if you’ve never heard of it. Well, to give you a little introduction, it’s like this super-cool sidekick that uses machine learning algorithms to produce outcomes that scream stunning. 

And the coolest part? You can go, “Hey, AI, give me a design based on these ideas,” and voila, you have it. So if you want a technology that goes, “Your wish is my command,” Generative AI is here to do that for architects and designers looking to elevate their craft. Let’s explore more about how Generative AI and its applications can take the architecture fraternity by storm.

Discovering Generative AI: The What, Why, and How

Generative AI


1. Design Phase

Similar to Autodesk’s Project Refinery, Generative AI runs on an intricate workflow composed of various interrelated steps. The process begins with formulating certain parameters defining the envisioned product. 

Generative AI Futurly


For instance, using tools like Rhino and Grasshopper, designers can input design goals and watch as the system comes up with various design iterations.

2. Data Derivation

Google DeepDream

Wired UK

Inspiration and data serve as the bedrock of design. Generative AI can delve into software like Google’s DeepDream for data derivation. The tool explores endless architectural blueprints, design catalogs, and historical designs to source data and create design marvels.

3. Goal Setting


AEC Magazine

At this step, the project objectives or goals are solidified to fine-tune the design production process. Software like TestFit utilises Generative AI to articulate building configurations based on goals such as energy efficiency, sustainability, aesthetics, and functionality, among others.

4. Selection and Refinement



With tools such as WALLACEI, Generative AI churns out design alternatives based on the prompts specified by the designer. Now, you have a canvas of choices that can be refined with the magic of user feedback. For instance, an architect wants to create a skyscraper design that effortlessly combines Art Deco elements with sustainability needs. Generative AI can help generate options that can be refined based on various parameters.

5. Production

Finally, the chosen design is birthed into reality. Here, Generative design tools bring in automation tools for execution. Platforms like Alice Technologies are used to optimise the construction process, keeping the timelines, resources, and workflows in alignment through meticulous planning and execution.

Generative AI: The Perks and the Quirks

Generative AI Architecture


1. Production of precise prototypes

Generative AI is here to replace the errors and flaws of a manual workflow with precision and finesse. Technologies like Smart Prototyping can help execute design visions seamlessly by crafting meticulous design prototypes that are both smart and efficient. 

2. Automates tedious tasks

All thanks to tools such as Thinktask, repetitive and time-consuming tasks won’t be a hurdle for your projects anymore. Generative AI automates tedious tasks, allowing designers and architects to get playful with their creative expression.

3. Inculcates cost-effectiveness

Cost considerations are an integral part of putting together a holistic design process. With the help of a streamlined design process, Generative AI can infuse cost-effectiveness into a design project.

4. Enhances the design process

An amazing range of design experimentations and a diverse palette of elevated designs. Sounds like a dream, doesn’t it? AI-driven design solutions like Adobe Firefly can help achieve this effortlessly.

5. Cuts down on the risks and errors

Being the boon that Generative AI and its applications are, designers and architects get to look into the probable risks or flaws in a design at an early stage. With these tools, designers can mitigate errors with a few clicks, achieving better outcomes.

Mapping through the Maze of Generative AI

Generative AI Architecture


1. Quality and Quantity of Data

Despite its broad spectrum of benefits, the quality and quantity of data available can considerably affect the outcomes obtained using Generative AI. Thus, the availability of optimum data is essential for the derivation of innovative designs. 

2. Optimization of Model

Another challenging aspect of creating a model that resonates with the designer’s requirements is optimisation. Fine-tuning an architectural model using Generative AI can require exemplary computational resources and expert intervention.

3. Resource Assessment

Besides simple tools and software, generating AI-centric outcomes requires the coming together of various resources. This can include multiple hardware, software, and training essentials.

4. Integration with Existing Components

While it might be pretty seamless to formulate fresh designs with the help of Generative AI, altering the existing ones can be somewhat complex. Integrating Generative AI into an established design workflow might require the fusion of custom solutions.

5. Data Biases and Ethics

Another aspect that can considerably affect Generative AI outcomes is data bias. Biases involved in the training data can result in biased design outcomes. This translates into ethical concerns in the design and architecture realm.

Generative AI for Architects: A Boon or a Bane?

A power-packed solution for enhancing creativity, automating tasks, and reducing errors, Generative AI is helping architects and designers aim for the stars while creating holistic designs

With all the buzz around this “new-age” tool, Generative AI can bring about a paradigm shift in the industry and shape the future of architecture. If you’re excited about learning how to create super cool designs with the magic of AI, masterclasses, workshops, and tutorials from Futurly can be your saving grace.


1. What is Generative AI?

Generative AI is an artificial intelligence technology that utilises machine learning algorithms to produce outputs based on specific prompts.

2. What are some tools and software based on Generative AI technology?

ChatGPT, Midjourney, Adobe Firefly, and Sidewalk Labs are some tools based on Generative AI technology.

3. What are the primary benefits of Generative AI?

Preparation of precise prototypes, automation of tasks, and cost-effectiveness are the primary benefits of Generative AI.

4. How is the process of generating designs through AI challenging?

The process of generating designs through AI can be challenging owing to issues such as the optimisation of models, resource assessment, and data biases. 

5. Is Generative AI feasible in terms of cost?

Yes, Generative AI is feasible in terms of cost considerations.

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Architectural Journalist

Saili Sawantt
An Architect + Writer, Saili has worked as an Architectural writer & brand storyteller. She has collaborated with firms, studios, organizations, luxury brands, events & educational institutions to communicate in the real estate & travel industry. Her recent initiatives include curating an online workshop on communication and networking within the AEC industry. She is a commentator on the design industry’s upkeep through her social handles and an avid reader and traveller.